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Create an A-List Listing: List Rental Property the Right Way with These Writing Tips

Create an A-List Listing: List Rental Property the Right Way with These Writing Tips

The percentage of people renting property has taken a sharp 36 percent rise in the last few years. 

The decision to rent a property depends a lot on hooking potential buyers. As a rental manager, how can you make people want to look at your offer? The answer lies in knowing how to list rental property. 

How to List Rental Property Like a Pro

The key to getting views on your property is to make your listing irresistible. You can do that by following these rental listing tips. 

1. Make a Good First Impression with a Headline 

Headlines are one of the most critical components of any ad. And that's what your listing is; an ad to entice someone to rent from you.

A headline is the first piece of info people see about your listing. That's why it has to be eye-catching and informative. In your headline, include things like:

  • Key selling features
  • Commute opportunities 
  • Eye-catching adjectives  

While adjectives are essential to creating interest, but it's best not to overdo them. 

2. List the Amenities 

People don't like to do business with someone that holds back information. This goes for anyone who doesn't give the full picture in a listing. 

Don't be stingy with your list of amenities; generous information is always a good idea. If you put in a washer/dryer unit, or there's a pool, let them know. It'll pay off. 

Another great addition to your rental property listing is renovations. If you've invested in kitchen renovation services, or put in new carpet, say so. Renovations spark interest. 

3. Include Plenty of Pictures

Here's the thing: no one wants to take your word for how great a property is. 

That's why you need to include as many pictures as you can. Renters are more likely to contact you if they've seen plenty of the property already. Include pictures of:

  • All angles of the outside
  • Kitchen and appliances 
  • Flooring
  • Bedrooms
  • Laundry rooms/hookups
  • Essential amenities 
  • Bathrooms

If you also want to add more than one angle of essential rooms, you're welcome to. Don't be shy about captioning them as well. Viewers will appreciate knowing what room they're seeing. 

4. Be Upfront about Policies 

No one wants to work with someone who holds back information. This goes for anyone who doesn't give the full picture in a listing. 

Tenants will be more likely to sign with you if you're upfront about your policies. Don't want pets in the property? Don't allow smoking? It's okay to set restrictions as long as everyone knows ahead of time. 

5. Create Urgency with a Call-to-Action 

The thing that instills urgency is a call-to-action at the end of the rental property listing. Tell them that the property is popular or that you've received many calls.

A call-to-action is your way of making someone act. 

The end of your list for rent should always include many ways to contact you. Don't set a time that's best for you; that only looks as if you're not in a hurry to do business. 

Learn More about Rental Property 

Now that you know how to list rental property that wows, you can bring in more views. The more views from potential renters you have, the better your chances. Remember, it's all about painting an irresistible picture for tenants. 

Are you too busy to create a winning listing for yourself? Clockwork Property Management can market to renters so your property goes fast. Contact us today to find out more!


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